To promote the return of the Cosmic Coolatta at Dunkin’, we looked to the stars for inspiration. No really, like actual stars. We renamed four stars within the Ursa Major Constellation to create the Cosmic Coolatta Constellation, the world’s first-ever space billboard. We even held a special viewing event using AR technology to view the stars themselves.
Dunkin’ has always been a popular source for Halloween costume inspiration. But this Halloween, we discovered that the most iconic Dunkin’ costume had been with us all along.
From film, to social, to a front row appearance at New York Fashion Week, the Dunkin’ Runner made sure to spread the news about Dunkin’s Dressed Up Donuts. We also gave away hundreds of the exclusive costume on Dunkin’s Instagram pages so that fans could literally run with Dunkin’ all season long.
We gave Dunkin’s delicious products wheels (literally) to announce their delivery partnership with Seamless. From social to subway and transit displays, we made sure to tell all of Manhattan that Dunkin’ Delivers.
We worked with Union Cycle to create a custom bike in honor of the program launch.
Some alternate logo concepts below:
When Dunkin' introduced the Beyond Sausage Breakfast Sandwich, we wanted to add some additional starpower to the launch. We brought in Snoop Dogg to "remix" the plant-based sandwich by swapping the bun for glazed donuts. Now THIS is breakfast at the highest level.
I got to work on Dunkin' with a ton of really cool people:
Copywriter — Stephen Pacheco
Creative Directors — Ben Bliss and Evan Schultz
Executive Creative Directors — Doug Fallon and Steve Fogel
ACDs — Matt Low and Kristin Clark
Designer — Amy Cruz
Producer — Katie Greene
Production Studios — Squad 47 • Make Studios • Schrom